Custom Competitor Selection
The organic competitors often don't reflect my clients' actual competitors (for example, a retail store in China isn't actually business competition for a retail store in Boston). It'd be great if we could override the organic competitors to track manually identified competitors.
This. The current report section on competitor analysis is useless, as Youtube and other big sites which are not competitors but share certain kws take the top spots and skew the whole data.
I'm doing competitive research on restaurants. There's a lot of competitors who aren't competitors but more like platforms such as tripadvisor, yelp, etc.
Would love a way to just segment vendors that are only restaurants
It would be nice to have a "cross" so that we can manually removed the irrelevant competitors.
For example the top competitors displayed for my industry is microsoft, apple... I understand that we share common keywords and that they have a very big traffic but they are no competitors of mine, it is quite annoying to see them in my dashboard, it would be better to be able to remove them quickly so that lower competitors on the list appear in the dashboard.
Giada Suleri commented
Introduce boxes to tick or untick to include specific competitors in bubble chart
When I'm putting together reports for clients, often times the visuals are really good at helping to sell an idea or a strategy. However, sometimes, when a company has both a set of competitors that are similar and they compete with the likes of larger entities like Amazon, eBay, etc. the results look really skewed. Yes, they are competing with these larger brand, but not really. It would be great if you could uncheck a box on the competitor list to take someone off of the chart.
AdminSemrush CY (Admin, SEMrush) commented
Adding Competitors added in your campaign to the Competitors Map